During the HyperFast “Hangover” Event, host Keri Shull provides five tips to boost your business. Keri’s tips will help you deepen relationships, expand your sphere of influence, and get in front of the people that matter most.
Episode Highlights:
- Some of Keri's tips will be easy to implement, others will be harder.
- It’s important to deepen relationships.
- Keri started doing webinars with other people in her network to teach.
- Think of people who have the opportunity to refer you to many clients.
- Think about your past clients. Who are your raving fans?
- Think about your prospects. Certain prospects can connect you to whole groups of people.
- Consider your vendors, such as stagers, lenders, and more. Think about how you can add value to them.
- Leverage video with clients.
- Keri challenges you to send an individual video to all the people on your list to make your connection more tangible.
- In video, show them that you care, make it personal, tell them how you're serving clients, and ask of anyone they know that you may be able to support. Wish them safety and health.
- Don't overcomplicate it. You can create videos with your phone.
- Leverage LinkedIn.
- Look for corporate accounts.
- LinkedIn is a great way to expand your network.
- On weekdays, Keri connects with at least twenty new people.
- Keri goes to the influential people in her sphere and goes through their lists to see who she wants to connect with.
- Keri got 39 recommendations in two days just by asking. This can build your credibility on LinkedIn.
- Write recommendations for your vendors.
- Build LinkedIn time into your daily calendar.
- LinkedIn can be very empowering when you're trying to rebuild.
- Corporate accounts will allow you to do one buyer presentation and capture many clients.
- Do an educational event where you provide value to their staff and you educate them.
- Be specific with who you're targeting when you're going after corporate accounts.
- Present yourself as a community liaison.
- Think about how you can support another business.
- When you add value creatively, businesses are excited to work with you.
- Keri speaks about writing letters of the heart. Express some vulnerability.
- Welcome connection and emphasize that relationships are important to you.
- Gifting is all about staying in front of the people that matter most.
- When a seller doesn't want to list during COVID, dig deep into their why.
- Isolate why they would make the move and what it would mean in their life. Then assess what they're afraid of.
3 Key Points:
1. Leverage video to stay in front of your most important clients and prospects.
2. Go after corporate accounts and present yourself as a community liaison.
3. Use gifting and letters of the heart to nurture connections.
Tweetable Quotes:
- “One of the most important things you can do is deepen relationships.” – Keri Shull
- “What's most important is that the message comes from your heart and that you're really trying to add value to others.” – Keri Shull
- “I want you to be looking for corporate accounts.” – Keri Shull
- “Go out, get the relationships that are going to lead to 5,10, 15, 20 accounts.” – Keri Shull
- “If you don't understand why somebody wants to move and what it means in their life, you really don't know how to guide them in an impactful way.” – Keri Shull
Resources Mentioned:
