During the HyperFast “Hangover” Event, host Keri Shull speaks with Abbey Gibb about how to stand out and lead with value in a community space. Learn how you can make subtle shifts that will give you more opportunities to connect with clients through the media.
Episode Highlights:
- Abbey Gibb was on TV for more than a decade. She won an Emmy for her investigation into child sex trafficking. She found herself in the #metoo movement and now runs her own media consulting agency.
- Before Keri gave her first public speech she practiced with Abbey on FaceTime.
- Abbey describes some of her image consulting services.
- Abbey spoke to Keri about shaping her hair to feel on-brand and on-trend.
- Understand your colors and learn what makes your coloring stand out.
- Keri wears a lot of deep blues, royal blues, and purples.
- Your hair, hands, and clothes are the visual factors to focus on.
- Abbey suggests accentuating either your eyes or lips with makeup, but not both. She also recommends either wearing a necklace or earrings, but not both.
- When you feel your best, that will affect your energy.
- Keri shares about her initial resistance to wearing a center part.
- If you want to set up a call, you can do a deep dive with Abbey about your messaging and branding.
- With Abbey, you'll learn ways to start popping above the radar.
- Get yourself up and dressed and back into the flow.
- Value is the currency of connection.
- Offer content people can learn from to add value.
- When you lead with value in a community space, you create connection.
- Connection is why people begin to love you and want to buy from you.
- Abbey thinks radio is a wonderful opportunity once people are commuting again.
- Reach out to your local television shows.
- TV is a wonderful step for connecting with your community.
- Most of Abbey's clients do TV within a week of working with her.
- Get into community Facebook groups.
- Reddit is where the Millennials hang out online. Repurpose your LinkedIn content there.
- Once you provide value, offer a free breakthrough call.
- Create a three video email series to use for followup.
- Abbey shares effective examples of how to use the three video series.
- TikTok is a wonderful place right now because there's no set standard.
- Abbey coached Keri on how to be herself on video.
3 Key Points:
1. Looking your best will positively affect your energy.
2. Lead with value to encourage connection.
3. Use radio, television, Facebook groups, and Reddit to get in front of your community.
Tweetable Quotes:
- “We can really use the power of media to really help and empower and change and create positivity in this world.” – Abbey Gibb
- “The first big piece is getting yourself out of the funk.” – Abbey Gibb
- “Right now is the best time ever to be trying to pitch for TV.” – Abbey Gibb
- “You're worthy of getting up there and being a rockstar.” – Abbey Gibb
- “Everyone has a story and almost no one knows how to sell it.” – Abbey Gibb
Resources Mentioned:
