Show Notes

In this episode of The Hyperfast Agent Podcast, Jeff Pfitzer, from the Lab Coat Agents podcast, presents at the HyperFast Sales Summit. Jeff is an expert in the art of using video to establish relationships with people everywhere without ever being in the same room!

Episode Highlights:

  • Building your business starts with creating an influence on a micro-level.
  • Hailing from St. Louis, Jeff finds himself on stage as someone from the mortgage business that can bring value to realtors.
  • Jeff was named as a top video influencer of 2019 in the sales education category by BombBomb.
  • It all started for Jeff with a Facebook live about 5 years ago, and his video career has taken off since then.
  • The whole point of creating videos is to differentiate yourself from your competition.
  • Even though it’s going to be uncomfortable at first, keep putting yourself on camera and eventually, you will kill it.
  • According to research studies, people are able to retain more information when watching videos.
  • Emotion and tonality are translatable over video much more efficiently than over text.
  • People want to do business with you if they feel like they know you already.
  • 85% of sellers prefer to do business with agents that have established a parasocial relationship via video.
  • It’s no surprise that social media traffic has skyrocketed since the pandemic began.
  • Making yourself well known with your videos will make those networking meetings much less uncomfortable.
  • All you need to start increasing your video production is a phone and a tripod for stability.
  • People want to see your face, so make sure your lighting is up to par.
  • Women can leave the makeup in the bathroom when it comes time to make videos; people just want to relate.
  • Most of the time, phone audio will be fine, but a simple lavalier microphone will help make videos sound professional.
  • Basic editing skills and some YouTube self-education will make your videos smoother.
  • Though TikTok gets a bad wrap, the technology provides all tools for content creation.
  • Teenagers are the ones that have made Facebook, Snapchat, Instagram, and TikTok what they are today.
  • Depending on which social media platform you are using, you should switch the orientation of your phone between vertical and horizontal.
  • Too many people start their video with an introduction and immediately lose the attention of the viewer.
  • Make sure to include who you are, what you do, and what your mission is with this video.
  • A call to action at the end of the video gives them something to do and almost acts as an exit hook.
  • At the end of the day, the price is going to sell the house, so the point of the video is to brand yourself.
  • You have to watch and rewatch your own content before posting so that you can critique yourself.
  • Do your homework before hiring a videographer; make sure you know their background and exactly what they specialize in.
  • As a general rule, the shorter the better when it comes to making videos.
  • Frequently asked questions (FAQs) are evergreen and create efficiency in your business.
  • YouTube, LinkedIn, Instagram, and Facebook all have an efficient live recording algorithm.
  • The beauty of TikTok lies in the number of editing features that it has; special effects are the way to go.
  • It’s all about getting as much visibility and exposure as possible, not about who is tuning in live.
  • People are over 80% more likely to watch a video if it has text.
  • Only on Facebook should you have a business page; the other platforms don’t matter.

3 Key Points:

  1. Whether you find yourself in the mortgage business, real estate, or any other industry, you want to attract your audience to come to you.
  2. A parasocial relationship, one that has been established with someone you’ve never met, is possible with everyone through video marketing.
  3. Great videos start with an eye-catching visual or verbal hook, that being, something in the first 3 seconds that will grab the attention of the viewer and keep them watching.

Tweetable Quotes:

  • “The whole point of video is to stand out, to be different, to differentiate!” - Jeff Pfitzer
  • “You are you. Be you. People want to see you.” - Jeff Pfitzer
  • “The technology of TikTok far surpasses anything that exists” - Jeff Pfitzer
  • “Always start your videos with a hook...give your audience a reason to stick around.” - Jeff Pfitzer
  • “You have the camera in your pocket. Just pick it up and make just need to practice. Like anything, practice makes perfect.” - Jeff Pfitzer
  • “The name of the game is visibility. The more people that see me, the more people that remember me. That’s it.” - Jeff Pfitzer

Resources Mentioned: