Show Notes

Shannon McKinstrie is an expert in the field of social media marketing. She quickly turned her personal interest in social platforms like Facebook and MySpace into a career. She later started her own business as a social media consultant and holds workshops for professionals looking to increase engagement and strengthen their brand. 

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Join Shannon McKinstrie and host Dan Lesniak as they discuss using social media in the real estate industry as well as general strategies for improving your social media presence! 

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Hear what Dan and Shannon have to say on the following topics:

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•  The formula for creating a successful following

•  Establishing a personal strategy that fits your goals

•  What type of content works best for real estate agents

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Want to grow a following? Then listen in to learn from these professionals who have a ton of experience in marketing and social media.

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Quotes to Share

💬 I tell everyone, no matter what they do, whatever their industry is, I always tell people to start local...start local, grow outwards. – Shannon McKinstrie

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💬 It’s that perfect mix of personal and business because we don’t want to just know the business side of you, we want to know more. – Shannon McKinstrie

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💬 If you are going to invest time in Facebook, you want to do ads, like 1,000%. – Shannon McKinstrie

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💬 I see a lot of realtors doing personal branding videos...their day in the life of a realtor...it really hits the fact that like, Okay, this person’s legit, they’re an expert. – Shannon McKinstrie

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Resources Mentioned

Shannon McKinstrie’s Instagram: https://www.instagram.com/shannonmckinstrie/?hl=en

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