During this episode of the HyperFast Agent Podcast, host Dan Lesniak speaks with Eric Simon, creator of The Broke Agent, a platform for real estate comedy and entertainment. Eric shares how he approaches creating short form content to engage a large audience on social media. Listen to hear Eric’s tips for adapting to new platforms and leveraging different ways to connect.
- Eric Simon is an agent in Los Angeles. He started The Broke Agent five years ago for real estate comedy and entertainment.
- His content targets residential real estate agents.
- People don't need to hear about your property in escrow on their feeds.
- Include some of your pitfalls along with your successes.
- Don’t be afraid to share your hobbies and interests in your feed.
- Your feed doesn’t have to be a gallery of perfect pictures.
- Many agents simply aren’t content experts.
- Dan thinks most people need to post more.
- Remember that not everyone will see every post you create.
- In terms of posting about politics, be careful not to alienate your audience.
- Eric thinks Instagram is the perfect platform for real estate agents.
- Dan describes how he uses TikTok.
- Using TikTok will be beneficial in teaching you how content is going to be produced and consumed in the future.
- Even if TikTok doesn't help you build a following, it will help you build skills you can use on other platforms.
- Eric uses Twitter as a testing ground. Dan also uses it as a place to test ideas before putting them on Instagram.
- Dan remarks that you might connect with more sellers on Facebook. You may find more buyers on Instagram.
- Dan suggests that you should not ignore Facebook.
- Dan talks about their team’s strategy for using LinkedIn, which currently has great organic reach.
- Eric shares ways he has explored creating long-form content.
- They discuss Gary V.’s content pyramid.
- Eric tries to repost his content to three platforms daily.
- Eric provides answers to the HyperFast Round.
- He emphasizes the importance of getting on TikTok now.
3 Key Points:
1. Being authentic in your social media posts may include documenting pitfalls along with your successes.
2. Getting on TikTok will teach you about the future of content creation and consumption.
3. Repurpose your content across platforms.
- “If agents included some of their pitfalls as well as their successes, I think that it would translate better to their audience.” – Eric Simon
- “As a real estate agent, you definitely don't want to alienate a large demographic of your audience.” – Eric Simon
- “For real estate agents Instagram is perfect.” – Eric Simon
- “As a real estate agent you want your name in as many places as possible.” – Eric Simon
- “I think getting on TikTok really is going to be the most important thing just for your future creation of content.” – Eric Simon