Show Notes

Looking to improve your team’s closing numbers? Want to boost commissions to $500,000? is a sales and training service, started by Cole Gordon, that has helped scale 8-figure sales teams. The methods and techniques that accompany Cole’s recruitment and training business ensure his clients stay competitive at the highest level of their respective industries. Much of Cole’s message stems from establishing the right habits and using sales techniques that speak to the 7 common beliefs of a prospect. 

Join Cole Gordon and Host Dan Lesniak as they discuss…

∙ Commiting to routines that establish a winning mindset

∙ 7 beliefs a prospect has to have to buy

∙ Why pain points serve as conversation starters

∙ Getting to the close without objections

...and much more!


💬 “There's nothing that will make your energy and your health more consistent than [sleep].” — Cole Gordon

💬 “When you solve a problem, you create value, and money follows value.” — Cole Gordon

💬 “The desire to appear consistent is the highest driver of human behavior.” — Cole Gordon

💬 “What you need to do is help people reveal their own blind spots.” — Cole Gordon