Show Notes

During Episode 84 of The HyperFast Agent Podcast, host Dan Lesniak speaks with Gary Boomershine, a real estate investor and Fortune 500 consultant, about how to use direct mail to find off-market deals. Gary shares his unique value proposition that can help you find ways to offer sellers more than just one solution.

Episode Highlights:

  • Gary Boomershine runs, the largest marketer in the real estate niche.
  • He has sent out over 36 million pieces of direct mail.
  • Direct mail is measurable, predictable, and scalable.
  • Decide who your target market is, how you're going to find them, and what your message is going to be.
  • Direct mail is a numbers game.
  • There are 6 M’s in direct mail: market, message, media, multiple, months, and money.
  • The market is the targeted list.
  • The message is the copy you put in front of that list.
  • The media is postcard vs. letter vs. package vs. text message.
  • The multiple is how many times to send and how frequently.
  • The I Buyer market is going after a whole new niche.
  • Gary describes his three main lists.
  • His system is about finding investor grade properties that are unlikely to go retail.
  • One of the keys to off-market marketing is the cost per deal.
  • For direct mail to work, there must be a massive amount of follow up.
  • This also requires a dedicated phone team.
  • Gary describes the efficiency of his team and the system they provide.
  • Gary provides a few secrets to effective direct mail.
  • Do not put your website on a piece of direct mail. Phone numbers convert better.
  • Follow up letters are part of their system.
  • Text message follow up is very effective.
  • Gary and Dan discuss the value of mastermind groups.
  • Gary shares how the book Traction changed his business.
  • Gary is in nine mastermind groups and has four coaches.
  • If there’s an area of your life where could benefit from accountability, find a coach.
  • Implementing the Traction system is all about having a leader that is fully committed to implementation.

3 Key Points:

  1.  Direct mail marketing is a measurable, predictable, scalable way to find off-market deals.
  2.  Gary uses a system for finding investor-grade properties that are not likely to go retail.
  3.  You can capture much more business when you’re able to provide more than one solution.

Resources Mentioned: