Show Notes

During Episode 93 of the HyperFast Agent Podcast, you’ll hear Jason Fladlien, co-founder of RapidCrush, teach the incredible value of webinars to the audience at the HyperFast Sales Summit. Jason demonstrates how using a webinar can give you an unfair advantage that will help you differentiate yourself in your market. This tool can help you become the very best at serving people in your area.

Episode Highlights:

  • People call Jason the best webinar maker in the world because he makes millionaires.
  • Webinars are a lot of work and they are long.
  • He does webinars because it makes him more money than anything else that he's ever tried.
  • There are over 2 million active real estate agents, and the average agent makes less than $46k annually.
  • Some of the things we're told to do work some of the time, and to some extent, but we don't know exactly how well.
  • The truth hurts when you realize what does and doesn't work.
  • With webinars, you will know down to the exact penny how well you did or did not do.
  • There are clear metrics to know how well you did.
  • Jason prefers automated webinars.
  • We're not going to sell, we're going to move the sale forward.
  • You are in a finite market with a limited inventory. You need an unfair advantage.
  • You will need viewers of the webinar, a webinar presentation, and a funnel.
  • What really matters in the funnel is the countdown timer and lead capture.
  • Though it’s a pre-recorded video, it feels live.
  • At a specific time in the presentation, a special offer pops up. The timing is everything.
  • The webinar moves the sale forward by going straight to the appointment. At the end, there’s a buyer/broker agreement.
  • This strategy works because you provide a service first.
  • What are you doing to empower people before you ever try to help them?
  • The webinar creates massive authority.
  • What are you doing right now in your business to gain authority?
  • We are taking our time to help somebody make a better decision.
  • 85% of winning is just showing up.
  • Learning doesn't count unless your behavior changes.
  • The world's greatest funnel doesn't matter if the presentation isn't there.
  • First, pick a targeted market.
  • First-time homebuyers make up 33% of the market.
  • Every webinar needs a hook.
  • The hook: Did you know 2/3 millennials that buy a home are dissatisfied with their purchase?
  • The difference between homeowners that are happy vs. unhappy in this situation is the agent.
  • Jason goes over Keri’s reality check strategy.
  • The world's greatest webinar is useless if no one knows it exists.
  • All of you have warm leads. Ask them to check out your webinar. It's a low-cost ask.
  • Facebook ads are a changemaker.
  • If you're willing to pay the price, you can enjoy living life exactly how you want it.
  • Jason challenges you to be the best at serving people in your area.
  • You've got to do the work once before you can get paid over and over again.
  • One register per day = thirty per month.
  • If you can make one sale per month from those leads, you can make $144,000 more in one year.
  • Clients pay Jason for results.
  • He has trouble teaching tech companies how to do webinars. He doesn't like it when he shows up and people don't change.
  • Jason has created a pre-made webinar solution for real estate agents.
  • He will also provide the ads, the copy for the texts and emails, and the targets.
  • They have a spokesman present the information that makes you part of a consortium of concerned agents.
  • It’s expensive, but it’s worth it.

3 Key Points:

  1.  Having a webinar will give you an unfair advantage over your competition.
  2.  With a webinar, you will move the sale forward by moving straight to the appointment and a buyer/broker agreement.
  3.  Learning doesn’t count unless your behavior changes. This is a strategy to start implementing immediately.

Resources Mentioned: