In this episode of The Hyperfast Agent Podcast, host Dan Lesniak celebrates the first episode of 2021 by interviewing Joseph Fung, the CEO and Founder of Uvaro, one of the fastest-growing tech boot camps in the country. Joseph discusses how innovations in technology are affecting the real estate industry, and what to expect from tech in 2021.
- Joseph has run five B2B software companies, and has sold a few of them.
- Now, Joseph’s company is able to train sales professionals in tech from a variety of industries.
- With students all across North America using Uvaro’s training software, Joseph is able to help launch the careers of a lot of people.
- There are a lot of assumptions and biases that come with selling software.
- Uvaro does not charge it’s users until they land a job.
- Storytelling is one of the fundamental skills that successful software sales professionals all have.
- Real estate professionals, for the most part, have the strength of storytelling that it takes to sell software.
- With sales teams in the tech space, many of them struggle with sales discovery questions.
- Many real estate agents don’t realize the strengths that they already have in their arsenal.
- Right now, there is a large realignment of technology use across various industries where it was not previously utilized.
- The use of video in marketing and communication is the most important form of tech that realtors need to double down on.
- Using video to communicate can help agents bring their clients into the space without physically being there.
- There are a plethora of widgets and apps that can help smooth out the process of showing a house.
- It’s not that these technologies are new, it’s just that different industries are being forced to adopt them.
- Joseph uses a variety of tools to make back-office improvements rather than customer-facing.
- TikTok is becoming more and more attractive to sales professionals due to the lack of tools available for creators.
- Agents can differentiate themselves by sending out their brand on the content that they create.
- Google announced that it is hopping on the trend by adding stories for websites.
- Though Snapchat invented the story, every other social media platform has ripped it and shifted the landscape.
- Storytelling and discretionary effort are two things that real estate agents understand more than most.
- Unlike many sales professionals, real estate agents treat their business like a business.
- Companies are starting to realize that their growth is not limited by their geography.
- It’s absolutely vital for sales professionals, regardless of experience, to get comfortable on video.
3 Key Points:
- Uvaro has taken sales training and turned it into the core of the business by helping people transition into tech from a plethora of sales industries.
- Due to the effects of the pandemic, different types of technology are spreading into industries where it was not used before.
- With so many apps that make content consumption incredibly accessible, TikTok provides convenience for those on the content creation side.
- “Building a sales team has always been a challenge. It’s always a tough spot.” - Joseph Fung
- “Often, getting into tech is just about knowing the words and knowing the process.” - Joseph Fung
- “Everything that has been designed is from the consumption side...In many ways, it’s still a pain to actually create content.” - Joseph Fung
- “A story has to be personal. It really does. Folks that have only ever sold technology often lose track of that.” - Joseph Fung
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